电商平台产品共同购买网络的影响因素研究

共同购买网络的推荐系统应用越加广泛，仅基于网络内生结构变量研究其共同购买链接的经济意义已有局限，故加入网络口碑这一外生变量，进行更全面的分析。采用了社会网络方法中指数随机图模型进行建模，主要围绕产品销售量、产品入度、差评率和评论数4个方面因素，探究其对共同购买网络中共同购买链接形成的影响。结果显示，销售量、产品入度和评论数对共同购买链接形成的影响呈正比关系，而差评率则会显著地降低产品共同购买的几率。该指数随机图构建出的共同购买网络为在线电商平台管理网络口碑和推荐系统优化设计提供有益参考。     

认同度修正下的近相邻改进推荐算法研究

如何融合多方因素准确地为用户提供个性化产品一直是关注的热点问题，由此，一个新的近相邻改进算法融入了大众化认同度和个性化认同度，利于更加高效地挖掘隐藏信息。实验结果表明，相对于传统近相邻算法，认同度修正算法虽然查全率小幅度上下波动，但其他多个评价指标都得到极大提升，假正率和深度有所减少，查准率、[F1]值和提升度得以增加，并且，受试者特征曲线和提升曲线也都说明此修正算法具有更为显著的推荐效果。     

基于LBSN动态异构网络的时间感知兴趣点推荐

随着基于位置社交网络(Location-Based Social Network,LBSN)的快速发展,兴趣点(Point-Of-Interest,POI)推荐可以帮助人们发现有趣的并吸引人的位置。针对签到数据的稀疏性和用户兴趣的动态性等挑战性问题,提出了基于LBSN动态异构网络的时间感知兴趣点推荐算法。在LBSN异构网络模式中增加会话节点类型。通过动态元路径,在用户和兴趣点语义关系之间有效地融入时间信息、位置信息和社交信息等。设置了用户-兴趣点之间的动态元路径集,并提出了动态路径实例的偏好度计算方法。采用矩阵分解模型对不同动态偏好矩阵进行矩阵分解。根据不同动态元路径的用户特征矩阵和兴趣点特征矩阵,获取用户在目标时间访问兴趣点的推荐列表。实验结果表明,与其他兴趣点推荐方法相比,所提方法在兴趣点推荐精确度上取得了较好的推荐结果,具有良好的应用前景。     

How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience

Social media allow marketers to directly influence consumers through a diverse set of tools. The characteristics of individual platforms enable the development of creative and innovative strategies for social media marketing. This study aims at examining para-social interactions (PSI), their antecedents (i.e., attitude homophily and physical attractiveness), and their consequences (i.e., consumers’ sense of belonging, flow experience, urge to purchase, addiction, and impulse purchase). The mediating role of flow experience is also examined in this study. Findings, implications, and directions for further research are also presented in this study.     

The impact of the ICT4D project on sustainable rural development using a capability approach: Evidence from Bangladesh

Information and Communication Technology for Development (ICT4D) projects have shown a great promises in recent years. However, simply materializing of ICT4D projects is not enough for minimizing the prevalent digital divide in rural areas in developing countries. For the success of an Information and Communication Technology (ICT) intervention, it is important to consider the capabilities of users, who are responsible for converting ICT resources into outcome. While most of the ICT-related studies are focused on the adoption of actual technologies and influences of different internal and external factors on intervention outcomes, very few studies are focused on evaluating intervention outcomes and redesigning intervention strategies. In this study, I opted for using a conceptual framework following the Capability Approach that simultaneously identifies the influence factors for intervention outcome as well as evaluates the outcome based on Noble Laureate Amartya Sen’s five freedoms concept. A qualitative technique has been chosen to conduct the study. As part of the impact evaluation of an ICT4D intervention, a project known as Union Digital Centres (UDCs) in Bangladesh was selected. A total of ten themes are identified indicating that the outcome of the intervention is contributing to socio-economic and human development. However, the study has revealed that lack of capabilities of users (e.g. prior knowledge and financial inability) bar the UDC programs to fulfill their goals at highest level. This study would practically help the UDC policy makers to adjust the UDC intervention design by addressing the shortcomings of the users to yield higher UDC program outcome. Additionally, this study theoretically contributes in ICT adoption literature by showing that there is a mutual influence between users’ capabilities and ICT-related project outcomes. Finally, using specific case study (ICT4D project in Bangladesh), this study contextualizes Amartya Sen’s five freedoms concept in the ICT-specific context.     

How does time spent on WeChat bolster subjective well-being through social integration and social capital?

Although WeChat has recently spawned significant resolutions in technology-mediated social contact and interpersonal communication, the research regarding the social and psychological impacts of the newly emerging technology is relatively few. The primary purpose of the current empirical research is to unearth whether and how WeChat interaction could enhance overseas students’ sense of subjective well-being by concentrating on social integration, bridging relationships, and bonding relationships. Using web-based data of 228 Chinese subjects, the obtained results reveal that the time spent on WeChat significantly and directly impacts users’ subjective well-being. Additionally, the findings demonstrate that social integration, bridging relationships, bonding relationships are all significant predictors to subjective well-being. Furthermore, the perceptions of social integration and social capital could play the crucial mediating roles in the connection between WeChat use and the dependent variable of subjective well-being. Therefore, these outcomes may shed light on a more nuanced comprehending of the influence of the new social media interaction on sojourner’s social adaption and overall life quality in the digital age.     

Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective

Few literature studies have investigated the relationships between different uses and gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase intentions. To address this gap, the researchers aimed to examine the influence of the content, social, process, and technology U&Gs of MIM on continuation intentions toward MIMs, and purchase intentions toward virtual goods available on MIMs. A comprehensive research model was developed based on the U&G theory, which was tested using cross-sectional data from 309 Japanese MIM users. The study considered six different U&Gs of MIM as independent variables and purchase intentions towards stickers and continuation intentions towards MIM as dependent variables. The study results suggest that exposure U&G has a significant positive association with MIM sticker purchase intentions. The entertainment and affection U&G are positively associated with continuation intentions towards MIM use. The study contributes to the literature by investigating U&Gs that motivate MIM users to have both positive purchase intentions toward virtual goods, such as stickers, and continuation intentions toward MIMs. The study has significant theoretical and practical implications for both researchers and practitioners who are interested in virtual goods, the virtual economy, MIM apps, social media, new media, and the service economy.     

Microblogging,friendship maintenance,and life satisfaction among university students: The mediatory role of online self-disclosure

Despite a substantial literature suggests that computer-mediated communication impact individuals’ various psychosocial factors, relatively few studies have elucidated the underlying mechanism behind these associations. Building upon self-disclosure theory and previous studies, the principal purpose of this present research is to systematically explore the relationships among microblog utilization, online self-disclosure, friendship maintenance, and perceived life satisfaction. A web-based survey was implemented using a total of 426 university students in Northwestern China. Structural equation modeling reveals that intensity of microblog use is positively associated with these students’ friendship maintenance and life satisfaction. Additionally, online self-disclosure plays the crucial mediatory role in the relationships between microblog use, quality of relationships, and gratification with life. The results imply that as microbloggers disclosure their inner thoughts or emotional states with other users online, they could foster their friendship maintenance and obtain greater life satisfaction. However, contrary to the expectation, students’ friendship maintenance is not discovered to be a significant predictor of the sense of life satisfaction in the online environment. Overall, these obtained outcomes of the empirical work could offer new insights into the deep comprehending of the social psychological process of microblogging among younger generation in the new media context.     

Uncovering sentiment and retweet patterns of disaster-related tweets from a spatiotemporal perspective – A case study of Hurricane Harvey

Social media has been widely used for emergency communication both in disaster-affected areas and unaffected areas. Comparing emotional reaction and information propagation between on-site users and off-site users from a spatiotemporal perspective can help better comprehend collective human behavior during natural disasters. In this study, we investigate sentiment and retweet patterns of disaster-affected areas and disaster-unaffected areas at different stages of Hurricane Harvey. The results show that off-site tweets were more negative than on-site tweets, especially during the disaster. As for retweet patterns, indifferent-neutral and positive tweets spread broader than mixed-neutral and negative tweets. However, negative tweets spread faster than positive tweets, which reveals that social media users were more sensitive to negative information in disaster situations. With the development of the disaster, social media users were more sensitive to on-site positive messages than off-site negative posts. This data-driven study reveals the significant effect of sentiment expression on the publication and re-distribution of disaster-related messages. It generates implications for emergency communication and disaster management.     

基于数据挖掘的开源电子资源访问行为统计模型

为了解决当前图书馆资源个性化推荐过程中存在推荐的准确率、召回率以及效率较低的问题,采用二维距离模型构建用户社区模型,用于描述访问用户与图书馆开源电子资源之间的关系,并对互联网用户需求和访问行为进行模糊规则推理.依据互联网用户属性和图书馆资源访问需求属性之间的模糊规则,建立图书馆开源电子资源访问行为统计模型,并利用该模型向用户提供个性化推荐服务.仿真结果表明,所建模型的推荐召回率高达98. 4%,推荐准确率为99. 2%,运行时间小于0. 04 s.所建模型能够为互联网用户提供准确、高效地图书馆资源个性化推荐服务.